W1 Place

: London

W1 Place is a landmark residential development on Great Portland Street, straddled between the timeless charm of Marylebone and the creative energy of Fitzrovia. Designed by E8 Architecture and developed by Concord London, this elegant eight-storey building features 36 one, two, and three-bedroom apartments and 4,500 sq. ft of curated ground-floor retail space.

The architecture blends confidence with sensitivity, integrating a Portland stone façade, lantern-style bay windows, and cast aluminium balustrades inspired by Japanese porcelain. Upper-level setbacks preserve privacy and visual continuity with neighbouring heritage buildings. Inside, apartments are light-filled and spacious, with floor-to-ceiling glazing, open-plan layouts, and generous ceiling heights, perfect for modern London living. Premium finishes—including bespoke joinery, natural stone, and timber floors—combine luxury with longevity. The active ground floor frontage enhances local commerce and adds to the neighbourhood’s thriving retail scene, while the discreet residential entrance maintains privacy and security. Sustainability drives every aspect: green roofs, solar panels, greywater recycling, high-efficiency glazing, and BREEAM certification support eco-conscious urban living. Smart home systems and water-saving technology ensure comfort with reduced environmental impact. Above all, W1 Place is designed with people in mind. From flowing interiors to the activated public realm, every detail enhances quality of life. The building feels generous, intuitive, and humane—a model for how thoughtful architecture can improve urban living. W1 Place doesn’t chase trends. It draws on timeless principles of proportion, material integrity, and community. It’s a bold, enduring vision for Central London—a new benchmark in residential development.