The Maple - Brent Cross Town

: London Borough of Barnet

The Maple is Related Argent’s flagship Build-to-Rent development at Brent Cross Town, a transformative 180-acre new neighbourhood in north London and one of the largest regeneration projects in Europe.

Comprising 535 apartments across two striking buildings by Squire & Partners and Allies & Morrison, The Maple sets a new standard with innovative design and amenities inspired by Manhattan living. Interior spaces by Conran and Partners foster community and wellbeing, offering features such as a games room, co-working space, pet wash station, sports simulation room, honesty bar, and extensive wellness facilities. Despite a challenging UK housebuilding market in 2025, The Maple was delivered on schedule, rapidly achieving 82% occupancy within six months—the fastest leasing rate for a Related Argent BTR scheme to date. Overcoming limited local awareness, the team’s creative ‘Love North London’ campaign reached nearly 10 million people, successfully positioning Brent Cross Town as a desirable destination. The Maple’s strong focus on service, including hospitality training for staff and family-friendly amenities, distinguishes it as a welcoming and diverse community. The project also contributes to the regeneration of Barnet, addressing a significant gap in the local BTR market, enhancing public spaces, and supporting sustainability through extensive planting, green roofs, and industry-leading carbon metrics. The Maple exemplifies innovation in design, delivery, and placemaking, while its leasing success and community impact highlight its role as a benchmark for future developments.