Concord London and Brookfield Properties
: Foster & PartnersPrincipal Tower is the signature landmark of the exciting Principal Place mixed-used scheme. Designed by Foster + Partners in its entirety, Principal Tower signifies the epitome of understated elegance and offers the purchaser an opportunity to own an architectural masterpiece. This visionary 50 storey residential tower has 299 luxury apartments, each interior designed to an exceptional standard and offering spectacular views of London’s famed skyline. Concord London and Brookfield Properties have remained committed to a local and sustainable approach, which is evident, for example, in the hand-crafted elements in these apartments, which have been sourced locally from Shoreditch designers and manufacturers. Defining features in Principal Tower, such as the imposing lobby with its jaw-dropping seven tonne handmade staircase make this development stand apart from others. Add to this the outstanding residents’ amenities and the wider Principal Place with half an acre of public piazza space incorporating boutiques, cafes, bars, art activations and pop-up events and you have a truly unique offering. Principal Tower complements the creativity that Shoreditch embodies, adding a new landmark to this vibrant district.