Concord London and Brookfield Properties
: Foster & PartnersDevelopers Concord and Brookfield had a bold vision for Principal Place; to create an architecturally inspired, mixed-use destination whilst remaining committed to a local and sustainable approach. Designed by world renowned architects Foster & Partners, Principal Place has imaginatively combined a visionary 50 storey residential tower providing 299 luxury apartments alongside a 15-storey office block with a half-acre public piazza. This incorporates boutiques, cafes, bars and restaurants not to mention art activations and pop-up events to create an exciting destination not only for residents to enjoy but for all of London. Principal Tower complements the creativity that Shoreditch embodies, adding a new landmark to this vibrant district. When Amazon UK chose this location as their flagship headquarters, Principal Place became an epicentre of innovation which connects the cultural hub of Shoreditch to the city’s financial district.