Merrielands by Latimer has proven to be a highly-desirable development among East London home-movers for its high-quality design as much as its accessible price point. The development is at the heart of the Dagenham regeneration programme and sets the standard in terms of build quality for this up-and-coming part of the city. Merrielands delivers 325 affordable new apartments, 161 of which are shared ownership, children’s play areas and over 1,500 square metres of commercial space to enhance the local area. The scheme has proven to be a hit with local purchasers with over 60% of apartments sold off-plan.

The challenge for affordable developments is to deliver accessibly-priced housing without sacrificing on design quality or space. Merrielands achieves this with a combination of scenic landscaped communal gardens and roof terraces, high-quality fixtures and generously-proportioned apartments that all enjoy outdoor space. Latimer is the development arm of Clarion Housing Group, the country’s largest housing association. It was created to ensure that Clarion is capable of building homes of all tenures to create thriving and sustainable communities to help tackle Britain’s housing crisis. Latimer is a growing and ambitious development company, specialising in the delivery of complex projects and investment into new housing. Profits made by Latimer go back into Clarion, giving the Group even more opportunities to build affordable homes and support communities.