100 George Street W1

: Marylebone, London W1

100 George Street W1 is a landmark super-prime residential development by Native Land, delivered in partnership with Derwent London and The Portman Estate, and setting a new benchmark for cosmopolitan living in Marylebone – one of central London’s most coveted and characterful neighbourhoods.

Comprising 41 exceptional one-to-four-bedroom residences, the 45,000 sq ft scheme responds directly to a significant undersupply of best-in-class homes in prime central London, delivering a unique product defined by design excellence, craftsmanship and enduring value. This is reflected in its outstanding market performance, recognised as Knight Frank’s fastest-selling prime development in Westminster in its launch year. Designed by the renowned Hopkins Architects, the building reinterprets the proportions and material richness of Marylebone’s Georgian townhouses with precision. Interior design is central to its success, with beautifully proportioned lateral layouts, generous ceiling heights and a refined palette of oak parquet, marble and bronze tones creating a calm, elegant environment. Amenity spaces by Chapman Eugène extend this design language throughout, from the sculptural marble-lined reception to the residents’ lounge, library and wellness suite, offering a cohesive and elevated lifestyle experience. The development forms part of the 25 Baker Street masterplan and opens onto Loxton Walk, a new landscaped pedestrian courtyard that integrates retail, wellness and hospitality, strengthening local connectivity and placemaking. Through a design-led approach rooted in its context, close collaboration across partners and a strong focus on lifestyle, flexibility and service, 100 George Street W1 successfully delivers a high-end residential offering aligned to the demands of today’s buyer.